Marketing lecturer and strategist with 15+ years of professional experience offers practical Marketing lessons for university

My lessons are structured around a clear combination of theory and practical application. We begin by identifying the student’s learning goals and reviewing the key concepts, followed by real-world business cases, practical exercises, and discussions. Depending on the topic, I use marketing projects, market research, case studies, tools, and AI applications. Students are encouraged to analyze real companies, develop marketing strategies, solve practical problems, and present their own ideas. Each lesson ends with a short review and practical task to reinforce learning and track progress.